Cosmo magazine recently kicked off a new anti-gun campaign with the article, “Why You Should Never Date a Gunsplainer” and an accompanying video that purported to show how guys who enjoy firearms ownership and use weren’t right for the Cosmo reader.

In the video below, commentator Dana Loesch points out that the campaign defines gun owners as white, male and unattractive, while ignoring women’s rights, intelligence, and proficiency with guns when, often, they are the citizens who need them most.